The conference starts on December 11th in San Francisco. So, how do you write a strong sales email? Writing effective sales prospecting email templates takes serious practice. Remember that they still opened your email in the first place which means that they were intrigued by your subject line and wanted to see what you offered. Notice the question about a common seasonal pain point our prospects face. Sending sales emails is a game of persistence. With Mailshake, you can make it a reality. Most people are also active on some form of social media, which can be an excellent place to find out what they’re into and what you can use to break the ice and start a conversation, like this sales email template does. Short on its own isn’t good enough; there needs to be a compelling hook – a reason for your prospect to respond – as well. Every time you write a sentence, ask yourself the same question. Same goal, same information. Rex doesn’t believe there’s any “perfect” email length. While you’re there, check out other blog posts and find proven advice on how to generate more leads, come up with killer emails subject lines, and improve your sales, among many other things [https://autoklose.com/blog]. Hi Tim,I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business. It should contain the basics, like name, company, and contact info, of course, but think about what else you can add, such as social proof, rewards, links to relevant content, and anything else that shows credibility and builds rapport. {{signature}}. The ACCA formula is a great tool for this, because it’s super actionable. Hi Morgan, During lunch yesterday with {{mutual connection’s name}}, he mentioned you were looking to {{accomplish specific goal}} – and it just so happens my company specializes in {{achieving specific goal}}. But unless you happen to be one of the few extremely lucky salespeople who have the time to craft the perfect sales email every single time, chances are you’re going to rely on email templates. After you’ve exhausted all other options to engage your prospects who have been inactive for some time, here’s your last resort – a break-up email. Reframe your mindset by thinking of your email signature as a personal high converting landing page. [First Name] I noticed you never scheduled a time for our chat and wanted to try one last time. That’s why thousands of salespeople are using Mailshake to personalize cold emails at scale. Thank you in advance for your help. Get started with these CRM ready templates in a few clicks, so you never need to write the same email twice again. Then finally, before sending the message, proofread it again… just to be sure no errors are present. But what’s the best way to do that? A. It’s visually appealing and full of interesting and educational content (like those case studies). In other words, why would the recipient care about the thing you’ve written? Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pocket (Opens in new window), How to Write Sales Emails That Get Responses, How to personalize your outreach at scale, How to Write a Follow-up Email After No Response, 8 Subject Lines That Will Get That Networking Email Opened, 14 Sales Follow-up Email Templates to Steal for Your Next Cold Email Campaign, Meeting Request Email Templates + Subject Lines, 15 Cold Email Templates To Generate More Leads, 12 Best Sales Apps for Salespeople in 2021, 15 Top Sales Podcasts Every Salesperson Should Listen To in 2021, How to Upsell: 8 Upselling Techniques for Salespeople, How To Leverage Sales Roleplay to Train Your Sales Teams, Everything You Need to Know About Being an Account Executive, Awareness: Outline the situation or problem, Comprehension: Explain how it affects your prospect, and how you have the solution, Conviction: Create a desire for the solution you’re offering, Apathetic: Aware of you, but disinterested, Thinking: Potentially interested in what you have to say, Hurting: In desperate need of a solution that you can offer, Research individuals and personalize the first sentence. Even the best sales email templates become ineffective over time. Instead, it piques interest, suggests future value, speaks to the prospect’s goals, and ends with an easy ask they can respond to with a simple “yes” or “no.”, Hi Jesse, I’m trying to find out who the best possible person would be to discuss {{pain point, common industry problem}} at your company. * the out-of-the-office message is out of the question. Use these templates as a starting point and then test different approaches to see what gets you the best response. Which emails are they best suited for use in? As you can see, I’m pretty persistent. In other words, you need a sound Search Engine strategy which will put your website among the top search results and bring it closer to your prospects. This demonstrates that not only are there several mutual connections and commonalities between the two organizations, but that she has done plenty of research ahead of the email. But, the truth is that our email inboxes are full of less-than-impressive sales emails which prompt us to mark them as spam or unsubscribe. Best, [Signature] Car Sales Email Template: Following Up on a Click . Finally, he links to a demo he has made “for you,” showing that he’s gone the extra mile and has put work into this relationship before it has even begun. I already referred your company to some of my friends that might need help with [Job-to-be-done]. Chances are you receive plenty of cold emails yourself. Address recipients by their name, state the reason for the email, and above all else, make it more about them than about you. Can you make that time work for you? The Future of Sales Engagement – learn more. – Automate and personalize your sales emails down to the latest detail in no time Simply sending out a generic sales email to a list of prospects is bound to return poor results. Higher response rates. Sincerely, Jane Doe. {{signature}}. Or, if that’s too far-fetched given our busy schedules, let’s book a meeting to discuss how we can help each other’s companies grow and hit more targets. When we don’t get it, we need to know more. You can start the next email with “Jesse in Marketing mentioned I should reach out to you to discuss [pain point].” Doing so will add credibility and increase the chances of getting a response. How to write the best sales email template. Why it works: The sales rep has used the “rapport builder” structure. This can be extremely frustrating because you have no idea whether they just forgot to do so because they were busy, or they ignored you on purpose – for example, your offer didn’t strike a chord or they didn’t see any value in it. … Many times you’ll see that your prospects’ opened your email, but for some reason, they failed to reply. Our software lets you send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. Sujan Patel is the founder of Mailshake, a sales engagement software used by 38,000 sales and marketing professionals. These trigger events serve as an excellent opportunity to get in touch with your prospects. With 86% of professionals preferring to use email whenever communicating about anything business-related, if your email game isn’t on point then you can expect your sales to fall flat.. [First Name], hope you’re having a great week so far. {{Your Name}}. Gunning for their attention Personalized image serves as an attention hook. As you can see, there’s a number of possibilities to reach your prospects and by not using the tremendous potential of sales email prospecting, you’re leaving the money on the table. While telephone and face-to-face meetings are the most effective ways to build relationships with people, both prospects and salespeople today seem to prefer email as the first touch. And we can do the same for you. The click follow up email has to walk a bit of a tightrope — address the indication of interest without getting overly pushy. If you’re not interested in automating your sales process, let me know, and I’ll close your file. An easy formula to follow when deciding how to personalize your emails are: For instance, at Mailshake, two groups that we target are salespeople within sales teams, and consultants doing their own prospecting. Here are a couple of tips to show you what you can expect: In such cases, your first email is the only chance to make a connection with prospects. I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on. Our own sales teams at LinkedIn swear by these: five core templates to suit different prospects, different situations, and different stages of the buyer journey: 1. Obviously, these two groups have different characteristics and pain points, so my emails to both will be different. In this second installment of the outbound sales series, I’ll help you write better emails faster. Similar to the Cliffhanger Ending technique, this copywriting formula is all about teasing the reader into learning more. Cold Email Templates. Are you free for a call tomorrow at [give 2 possible times] so I can explain more about what we do? Just follow this link, register, and request your free demo: calendly.com/autoklosedemo. If you decide to give it a try you’d be able to: Since you’re an Austin local now and share similar ideologies on clean technology and sustainability, I was curious if you’d be interested in attending our Growth Marketing Conference in December. Templates are great. When you check your metrics and see that an email has no opens, let alone click-throughs, it’s a signal that your subject line needs tweaking. Our clients frequently ask us what they can do to improve the performance of their campaigns, so let’s dive into the subject and discuss the anatomy of the most effective sales email templates. Again, don’t just rip them off. and I’ll be happy to walk you through the platform and show you how to work smarter and not harder, and close more deals. Don’t stress about it, like everything it comes with practice. Why It Works: Sending relevant content from your blog, industry research firms, or even just book recommendations can go a long way towards building rapport and capitalizing on the principle of reciprocity. Hey Casey, I noticed you and I are both members of the Green Movement on LinkedIn, and that you just opened a new office in Austin. In fact, only 24% of prospects open sales emails. In the world of B2B communication, email is king. Here’s a simple four-line structure you can follow for your sales emails, and seven sales email templates you can steal and make your own. It’s worth noting that the first sentence about sharing a meal really packs a punch because it shows you aren’t just a random acquaintance leveraging their name. Yes, all these stats show that email rules from every point of view. This is all about detailing a problem that exists in your prospect’s industry, then describing how fantastic things would be if that problem didn’t exist. It’s important to research your prospects and always know what happens in their companies if you want your email outreach to be successful. Again, this is one of the basic rules of successful email marketing. It might sound too good to be true, but why not see for yourself? I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. When you will attach a personal detail like name or the business he is working in, it would give the prospect a feeling of belongingness through your email. Hi [First Name], I emailed you 4 times, called you once, but never gave up like Tom Brady in the second half of the Super Bowl. Wouldn’t it be great to have a meetup/tennis match with a couple of other sales professionals? Effective (i.e., non-creepy) personalization with a touch of originality is the key to standing out in B2B sales. An email campaign is 6 times more likely to give you a click-through than a tweet, says Campaign Monitor. In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Want to find out how we can save you time on email outreach? But what about more complex scenarios, like cold outreach? These challenges and how to overcome them are the topics that I’m going to tackle in my free upcoming webinar “7 tips for Using LinkedIn for Lead Gen”. In this case, a follow-up email is the best thing you can do to increase your chances of success. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service: It’s ok, I know that you’re busy. Most sales emails don’t need to be hyper-personalized. But you should absolutely use them as creative inspiration. You need to be very careful with cold outreach because it’s important to make a killer first impression. And, no, “Call us now on 987654321” isn’t a proper call-to-action. The offer is the reason that these messages are successful. Now this is the right time to say a few words about the sales email design. Naturally, the majority of those emails get dismissed or marked as spam the moment they arrive in the inbox. The offer line can also be a great place to provide evidence and social proof in the form of statistics, case studies, and exclusive content. Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences Explain best-use scenario in 2-3 sentences. Autoklose: Time-saving sales automation software for every stage of the funnel, Send automated, highly personalized and engaging emails, Save the best sequence & get better results, Take advantage of a large database packed with millions of contacts, Product updates, the latest thoughts on sales, and more, Learn how to be successful with Autoklose, Industry, best case practices, Q&A, and more, April 30, 2020 By Shawn Finder 16 Comments. And these are just a couple of time-saving features. Cold email. He thought it might be mutually beneficial for us to connect since I recently helped [happy customer] improve their {{goal related metric}} by implementing our {{service, software, etc.}}. – Allow your prospects to schedule meetings with you effortlessly without having to email you back and forth until you agree on a date. Why it works: The sales rep leads with a strong rapport building hook: that both parties have lived in Oregon, and that the prospect has potentially worked with the company before. Best, John Doe Why It Works: Getting permission is intriguing because nobody else does it. If you’re interested in discussing this more, would you be open to a short call on Wednesday at 10 AM? How cool is that? They also provide customised email templates for different industries. Make your CTA actionable, visible, and tell your recipients exactly what you want them to do. Why It Works: Pre-call discovery can work wonders for building rapport. ACCA stands for: Hi {{name}}, For every 100 cold emails you send, you’ll only get one reply. Hey Taylor, Could your team handle an extra 20 leads a week? 10 best sales email templates for your sales team 1. Rex Bibertson shared a few tips with me in a recent video call. I know that you’re super busy, and that’s why I’d like to check with you first before I close your file. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. Feature Cold Email– Explain in brief about one of your features in the cold email. Here’s the link to the [Blog Post]. Our sales reps use it regularly with a lot of success. Template: Hey Alex, I’m reaching out because I have several ideas for how you can bring in more leads and ultimately close more deals every month. Why? Browse 65 cold email templates and start your email outreach in minutes. Ask your existing customers and contacts whether they would mind your mentioning them with this purpose, and they even might provide you with their connections who might be interested in what you have to offer: Shawn Finder recommended I reach out to you. Sounds tough, right? On many occasions, the first sales email you send out will get ignored, unnoticed or forgotten. We’ve got a lot more, so click on the link to my calendar below to schedule a demo with me when it works for you (see how it’s super easy!) #1 The one with congratulations. Are you free for a call tomorrow at {{give 2 possible times}} so I can explain more? Below are 15 cold email templates, as well as some tips on how to use them from a conversation I had with Rex Bibertson, Co-Founder and COO of The Sales Developers. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). I’m sure that you invest a lot of hard work in everything you do. Would you be interested in chatting about them over coffee next week? They can inspire you to create email copy that engages your prospects and persuades them to take action – and they can help you speed up your results at the same time. 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